What can Instagram bring to a digital strategy?
As explained in the article on the use of social networks in France, Instagram is the 3rd favorite social network of the French, with more than 17 million active users per month. Its expansion is such that it becomes very interesting for companies to integrate it into their digital strategy. Instagram has become the essential tool for brands to instantly share photos and videos with their community and improve their visibility. Your Social Media agency is here to help you with your digital strategy.
Why choose Instagram?
The rise of this social network is that more and more brands use it in order to develop their business. This choice is explained by the fact that its engagement rate is 58 times higher than on other social networks (Source: Century Digital). It is the network where Internet users remain the most active. That’s why it has become the essential tool to increase your notoriety, build your identity, but also to target and retain an audience quickly, according to your targets.
Instagram also allows you to publish Stories that will highlight your brand in your community. For more information, you can read our article that explains how to use Instagram Stories to your advantage.
Useful to further develop your engagement rate
It is important to take into account the commitment rate on Instagram, because it is essential for the KPI – Key Performance Indicator. And it is by publishing videos on your newsfeed that it will increase considerably, since they cause more reactions from users than a simple image.
Each social network has its own limits. In the case of Instagram, its main limit for companies is the very strong presence of influencers and micro-influencers. These funds are ubiquitous on the platform, making it difficult for small businesses to navigate their way.
How to use it in the right way?
To use Instagram in the right way, several factors must be taken into account. You need to know how the Instagram algorithm works so you can more easily increase your visibility on this social network.
The importance of quality content
Among them, one can find the published contents. As said before, it is the video that is the format most appreciated by Internet users. But it is already necessary that its content attracts them. So when it comes to videos, they need to have a high added value. You must use this content to value the human side, often neglected and reproached companies, but also to build trust with your community. We must avoid giving an excessively professional image to Internet users so as not to give them an impression of distance and coldness.
The hashtag to use wisely
Hashtags are an integral part of Instagram. That’s why companies are betting on so much, to the point of putting too much under their publications. Logically, the more hashtags present under a post, the more it will be visible to users of the social network. However, they are more likely to decline the engagement rate than to increase it. Therefore, it is advisable to use 5 maximum hashtags per publication.
From there, the choice of hashtags becomes important and paramount. You need to think about the most relevant ones. These must correspond to the publication, but also to your sector of activity.
Well represent your business through content
You must take advantage of this social network to illustrate your brand. For that, you will be able to tell its history, to present the products and services, and all that can put it forward to attract the Net surfers. To do this, we must focus on quality to quantity because the aesthetics of the content is the main factor to continue on this network.